Unparalleled Fall Exit Review
Art Direction/Branding
Overview
The Texas State Communication Design Exit Review is a bi-annual portfolio showcase for graduating designers entering the workforce. The purpose of the event is to invite local design professionals to network, review portfolios, and for selected design professionals to identify Portfolio Award Winners. Students are divided into five committees to collectively conceptualize, produce, and promote the event, and each semester the event is branded with an identity system that uniquely reflects the skillsets, creative talents, and personality of the graduating class.
Approach
As part of the Brand Committee, our task was to conceptualize the Art Direction and Identity system for the Fall 2023 Exit Review. We centered the direction around Unparalleled, a system inspired by the wide array of individual design strengths and perspectives that make up the graduating class and the unique journeys these backgrounds will lead us on as we prepare for the next chapter and enter the workforce. Unparalleled embraces the multifaceted identities that shape our design practice, and celebrates the various ways our paths interact and relate to one another as we become the next generation of designers.
Collaborators
Colin Morris: Committee Chair / Art Direction / Branding
Tristan Renteria: Co-Chair / Art Direction / Branding
Dylan Makar: Art Direction / Branding / Typography
Taylor Wright: Art Direction / Branding
Clare Bohler: Art Direction / Branding
Ashton Bennett: Art Direction / Branding
Josh Turner: Illustration / Branding
Tristan Renteria: Co-Chair / Art Direction / Branding
Dylan Makar: Art Direction / Branding / Typography
Taylor Wright: Art Direction / Branding
Clare Bohler: Art Direction / Branding
Ashton Bennett: Art Direction / Branding
Josh Turner: Illustration / Branding
Credit: Kelly Macias (kellymaciasdesigns.com)
